What we do

People arrive here by two routes. Either off-the-shelf software does not do what the business needs, and the day goes on working around its limits with spreadsheets and manual effort. Or something bespoke was built years ago, nobody understands it any more, and every change takes weeks.

There is always a process someone does by hand every week: copying data between systems, producing the same report, forwarding requests, entering invoices. It works, so nobody touches it — until you count the hours it takes per year.

The same question arrives dozens of times a week. Opening hours, availability, order status, prices. Someone answers every one by hand, and the ones arriving out of hours wait until the next day — by which point half have bought elsewhere.

Serving Spain and Portugal from one site looks simple until you realise a ccTLD is a geographic signal that cannot be switched off. A `.pt` trying to rank in Spain is always working against the wind, and no Search Console setting fixes it.