What we do

People arrive here by two routes. Either off-the-shelf software does not do what the business needs, and the day goes on working around its limits with spreadsheets and manual effort. Or something bespoke was built years ago, nobody understands it any more, and every change takes weeks.\n\nIn both cases the cost is not the licence — it is people's time compensating for what the tool does not do.

There is always a process someone does by hand every week: copying data between systems, producing the same report, forwarding requests, entering invoices. It works, so nobody touches it — until you count the hours it takes per year.\n\nThe real cost is rarely the time. It is that manual processes make mistakes, and the mistake surfaces when a customer complains.

The same question arrives dozens of times a week. Opening hours, availability, order status, prices. Someone answers every one by hand, and the ones arriving out of hours wait until the next day — by which point half have bought elsewhere.

Serving Spain and Portugal from one site looks simple until you realise a ccTLD is a geographic signal that cannot be switched off. A `.pt` trying to rank in Spain is always working against the wind, and no Search Console setting fixes it.\n\nThen there is the part almost everyone gets wrong: hreflang without reciprocity, editions that are word-for-word translations and therefore count as duplicates, and pages reachable at three different URLs at once.